https://www.contentrenegade.com/news-content-blog-alex-brooks daily 0.75 2025-09-08 https://www.contentrenegade.com/news-content-blog-alex-brooks/minimum-viable-seo monthly 0.5 2023-07-10 https://www.contentrenegade.com/news-content-blog-alex-brooks/what-is-content-strategy monthly 0.5 2023-06-04 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1611723910960-7X9YXQHE7J69G5SYK1MF/Copy+of+content-strategy-goals.jpg Content strategy blog - What is content strategy? Content strategy builds brands and relationships with people https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1611467660539-1RVU4JOAFNGW1BCU48ID/2.png Content strategy blog - What is content strategy? https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1611467622256-9I4SMQV2XW51Q2RIK3LP/1.png Content strategy blog - What is content strategy? https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1611467012216-YLFM8C3N4ZPRE8VRJXHE/Content-Strategy%3DWhat-It-Is Content strategy blog - What is content strategy? Content strategy is NOT writing stories about a business or brand - it’s a carefully crafted content plan that moves an audience to action to drive a desired business result https://www.contentrenegade.com/news-content-blog-alex-brooks/purpose-message-statements monthly 0.5 2021-09-21 https://www.contentrenegade.com/news-content-blog-alex-brooks/third-party-cookies-content-strategy monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1618456578503-WU7CME89G56GR7CP2BTX/ADMAPrivacyLandscape.png Content strategy blog - Bot’s going on? As third party cookies crumble, content could rise As technology changes, so will consumer awareness of privacy and how their time and attention is being monetised online … https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1618457827449-ORZ2ROW8O6H21AAQEXH9/2.png Content strategy blog - Bot’s going on? As third party cookies crumble, content could rise https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1618456380273-GHFGQFFD9980H20KRWYS/4.png Content strategy blog - Bot’s going on? As third party cookies crumble, content could rise Most mainstream publishers have been using cookies to target readers who barely understand what these files do, let alone how they have helped destroy the economic models that have allowed quality content to remain commercially viable https://www.contentrenegade.com/news-content-blog-alex-brooks/why-stories-engage-our-brain monthly 0.5 2021-04-09 https://www.contentrenegade.com/news-content-blog-alex-brooks/why-people-share-content-strategy monthly 0.5 2021-04-09 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617925617499-D2ETK3483SXW9QJAQ1IB/We+live+in+the+age+of+information+overload.png Content strategy blog - Why people share & link online: content strategy The rise of prolific amounts of information online is leading to new and different models of directing our attention: but the human need for quality information that connects us to others remains at the core of why we make content in the first place https://www.contentrenegade.com/news-content-blog-alex-brooks/oar-content-strategy-testing monthly 0.5 2021-04-09 https://www.contentrenegade.com/news-content-blog-alex-brooks/artificial-intelligence-content-creation monthly 0.5 2021-04-09 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617760287597-F1KFTA47PR9OMERYZ1UF/SEO.jpeg Content strategy blog - Artificial intelligence is everywhere when it comes to content strategy https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617763133251-ZFFI00E3AD02FTIGVZQL/Screen+Shot+2021-04-07+at+12.38.28+pm.png Content strategy blog - Artificial intelligence is everywhere when it comes to content strategy https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617761379589-8RF7DQPH67D8PSP0ABYO/Screen+Shot+2021-04-07+at+11.55.25+am.png Content strategy blog - Artificial intelligence is everywhere when it comes to content strategy The different templates available in conversion.ai mean copywriters can churn more copy more quickly - not sure that increasing content volume is a good thing at a time when information is already commoditised. https://www.contentrenegade.com/news-content-blog-alex-brooks/3-social-strategy-plays monthly 0.5 2021-04-07 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617752850658-CMXFQQZJMOML5KL4QBUY/SocialMedia+demographics.png Content strategy blog - 3 story-centric social media strategies Most people spend more than two hours a day on social media, but it’s important to know which social media platforms you enjoy using, as well as the platforms your audience likes usinghere. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617756076256-0OMENEBD6J2EE3H9MHFR/ATTENTION+TRIGGER.png Content strategy blog - 3 story-centric social media strategies All social media platforms have a desire loop that makes people check in regularly - the key is to understand how that fits in to your business goals and content strategy https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1617752208513-LE4IA9XDCLJZEXAKM8UB/DAREframework.png Content strategy blog - 3 story-centric social media strategies The D.A.R.E framework is a great way to approach social media strategically as well as at an individual post level https://www.contentrenegade.com/news-content-blog-alex-brooks/social-media-strategy-matters monthly 0.5 2021-03-31 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1616547550499-W763VY238NQRQX2Z2DCC/Screen+Shot+2021-03-24+at+11.56.46+am.png Content strategy blog - Social media strategy matters The dotted line circles show the percentage of Americans who use each channel and of those people, how many use it to get news. You can read more here. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1616546913880-CEUUBBZDACBD6AM5VJPT/Social-media-canvas-media-type Content strategy blog - Social media strategy matters Social media isn’t just a “free” way to attract an audience - it takes time and consistency. I like using this kind of media map to choose where to focus, depending on the business outcomes needed. https://www.contentrenegade.com/news-content-blog-alex-brooks/keywords-strategy monthly 0.5 2021-03-15 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1615504199639-UO258FU1T2JXPCF623RS/2.png Content strategy blog - Keyword research for content strategy A step by step approach to keyword research for content strategists and content designers . https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1615504364313-04BYKC1HCZWCQNJVE4IG/Screen+Shot+2021-03-12+at+9.47.07+am.png Content strategy blog - Keyword research for content strategy Just to be totally meta, doing keyword research on the term ‘keyword’ through the paid tool SEMRush shows there are 1900 local monthly searches in Australia, but it’s competitive with 82% difficulty. https://www.contentrenegade.com/news-content-blog-alex-brooks/accessibility-content-strategy monthly 0.5 2021-03-12 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1615518086315-Q3Y5OT4FQPPX3VXEYIG1/Untitled+design+%283%29.png Content strategy blog - Why accessibility is a huge part of content strategy Accessibility is a concept all content strategists should be aware of https://www.contentrenegade.com/news-content-blog-alex-brooks/facebook-content-strategy monthly 0.5 2021-03-05 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614903406655-SES11E25KSUMGJCRDITA/Screen+Shot+2021-03-05+at+10.23.17+am.png Content strategy blog - What to know about the Facebook algorithm in 2021 Australians are posting slightly less news links on Facebook since the disruption of the news ban on February 19 2021. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614902773589-C2EHNPYG9SMXYH0391T8/Screen+Shot+2021-03-05+at+10.22.58+am.png Content strategy blog - What to know about the Facebook algorithm in 2021 The dark blue line shows traffic to news websites that come from Facebook users - the traffic all but died during Facebook’s February 2021 news ban in Australia. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614901064806-DHUESIOU1GA622OIQFSS/Facebook-content Content strategy blog - What to know about the Facebook algorithm in 2021 Facebook leads the world in user numbers, but it’s not designed for organic content distribution in the same way a website or email - or even platforms like YouTube and LinkedIn or Pinterest - are. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614904018114-RNICSURQIDHAI9OUU56W/Screen+Shot+2021-03-05+at+11.26.08+am.png Content strategy blog - What to know about the Facebook algorithm in 2021 It remains to be seen whether the sharing, likes and comments on news links shared on Facebook will return to pre news-ban levels. https://www.contentrenegade.com/news-content-blog-alex-brooks/seo-content-strategy monthly 0.5 2021-03-02 https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614724461135-5C3TCHZXK3SBU4PVUL9P/SEMRushContentStrategyKeywords.png Content strategy blog - How to use SEO content strategy to explode results An SEMRush keyword search shows the search volume, keyword difficulty and variations. I offer a free 14-day trial of SEMRush as part of my membership programs, otherwise you need to sign up for your own free trial for 7 days. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614725044430-R58M8FSS3NSF4Y7JI94W/Google+Autosuggest Content strategy blog - How to use SEO content strategy to explode results To get these autosuggest terms, you need to be in Google.com (IE, not a browser search) to see the full list suggested to you. It works better on a desktop than a mobile. You can assume from this that content strategy has higher volumes than content strategist of content strategy template. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614725325326-LTZW34K73LZ2O36RP0DL/Ubersuggest+Keyword+Research Content strategy blog - How to use SEO content strategy to explode results Tools like AHRefs, SEMRush, Moz and Ubersuggest all leverage the Google data and showcase it in slightly different ways. Some of the search volume numbers may vary between tools, but it gives an indication that quality content strategists and writers can use to kick off a smart SEO-led content strategy. https://images.squarespace-cdn.com/content/v1/5fa8778384e4a27db8866ee1/1614726651468-YCJPNOBQPD1Z2T28NXT6/Exploding+Topics Content strategy blog - How to use SEO content strategy to explode results The BEAUTIFUL thing about SEO research is finding the exploding growth in search demand. 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As editor of consumer rights group CHOICE, she saw what it took to build a 7-figure-plus paid content subscription business. She was also the Executive Editor of Australia’s largest parenting website Kidspot.com.au, building that brand into a lifestyle giant purchased by News Corp. 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