User and customer experience examples
Human-centred design and digital strategy to solve business problems and engage users
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Navigaid
Navigaid solves the time-consuming and frustrating challenge caregivers face when applying for complex Medicaid financial support for their loved ones in the United States.
OUR ROLE:
content strategy | UX copy | user personas | branched content flows | taxonomy | brand voice -
NSW Government content advisory
Content Renegade contracted to nsw.gov.au, leading the weekend content team to produce original content, journey optimisations and between 2021 and 2022.
OUR ROLE:
user journey mapping | information architecture | stakeholder liaison| taxonomy | customer interviews | content audits | search engine optimisation | accessibility audits | style guides | UX research -
Pureprofile
Pureprofile is a marketing technology company that needed to scale content to connect with its business and consumer customers.
OUR ROLE:
user research | customer interviews | scaling content production | taxonomy definitions| information architecture | data storytelling | service design blueprints | journey mapping | onboarding user flows | error messaging | data & privacy governance | search engine optimisation
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Kidsbook for Kidspot
Developed a photo-sharing app from idea to prototyping through to publication as part of a native content campaign idea for Weet-Bix.
OUR ROLE:
Content creation| user journeys| sales and marketing copy | information architecture | search engine optimisation | social strategy
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Voices influencer platform
From one small idea to celebrate bloggers, Kidspot grew a $1m a year native content platform called "Voices" that partnered with Ford, Loreal, Nissan and other large Australian brands.
OUR ROLE:
concept design | cross-platform content strategy | video | influencer campaigns | information architecture | native content development | search engine optimisation | help guides | user research | e-learning | eventsstyle guides | UX research
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Micro-fundraising content platform
The Australian Labor Party commissioned Content Renegade to build out their Labor Herald brand online to support micro-donations and campaigning.
OUR ROLE:
user research | crowdfunding | scaling content production | information architecture | onboarding user flows | search engine optimisation | community development